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This guy gets it:

Hands-on boss Raj Nair leads Ford's return to 24 Hours of Le Mans

“People still care about performance, across the spectrum,” he says. “We firmly believe that. People talk about a generation that doesn’t care about cars, but actually millennials buy the ST vehicles at twice the rate they buy the rest of the Ford brand. Those vehicles attract more millennial customers than any base Ford model.

Read more: Hands-on boss Raj Nair leads Ford's return to 24 Hours of Le Mans
 
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