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The December 2014 Focus ST of the Month Contest Winner is Adamnclump!

Dec 31, 2014 - 12:17 PM - by wicked

The December 2014 (Holiday Edition) Focus ST of the Month Contest winner is none other than Adamnclump with this great shot! Congratulations!

Thanks to everyone who participated and submitted an photo and to all those who voted! We'll do this again in a couple of weeks so stay tuned!

Happy New Year!
  6 Replies | 1,060 Views

Ford files trademark for 'EcoBeast' moniker (What's Ford got planned?)

Dec 30, 2014 - 5:55 AM - by ST2Focus
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By Brandon Turkus, 29 December 2014

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam.

Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing.

As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned.

Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford files trademark for 'EcoBeast' moniker
  26 Replies | 3,329 Views

Ford Racing to Offer EcoBoost Chip Tuning Without Voiding the Warranty of the Vehicle

Dec 23, 2014 - 2:28 PM - by ST2Focus
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by Mircea Panait, 23rd December 2014

Factory tuning programs are not that rare in this day and age, especially when you’re referring to premium or luxury automakers. Prime examples come in the form of BMW M Performance Parts, Mercedes-Benz AMG Sport models and so on and so forth. But this treatment still has a long way to come until volume automobile manufacturers will also embrace it.

Fortunately for fans of nameplates dominated by a Blue Oval logo up front, Ford will be offering chip tuning for its EcoBoost engines, but only for high-performance nameplates, ranging from the 1.6-liter Fiesta ST pocket rocket all the way to the 2015 Mustang EcoBoost and the upcoming 2016 Ford Focus RS. Ford Racing is developing the tuning pack.

An official statement from Ford Racing reads that the performance-oriented division is currently in the early stages of developing a few custom engine calibrations for the 2.3-liter EcoBoost of the ‘Stang, with a product expected by the end of 2015. Ford is adamant that the upcoming device will cost from a modest $595 and will be designed to be easily plugged into the car’s diagnostic link connector port.

Ford Focus ST owners, for example, can expect up to a 90 lb-ft (122 Nm) increase in torque, all while maintaining the factory limited warranty. That makes us wonder if the 2.3-liter EcoBoost can be hiked by at least 100 lb-ft (135 Nm). It would be nice if it were to be possible considering the gizmo only modifies parameters like the throttle response, idle speed, wastegate control, fuel curves and spark timing.

Back in the golden years of car ownership, a ‘Stang driver could replace the camshaft or fit a set of new, bigger carburetors in order to improve horsepower figures, even though he would sacrifice things like a smooth idle. With engine performance now accomplished with hand-held programmers, it’s funny when you think about how geeky both carmakers and performance vehicle owners have become.

Nevertheless, this is 2014 and it’s redundant to get teary over the past. Move on with it, Ford!... [Read More]
  75 Replies | 10,521 Views

Why Ford Is Making a Big Move Into High Performance?

Dec 23, 2014 - 10:03 AM - by ST2Focus
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By John Rosevear, December 21, 2014

Ford Motor Company said last week that it is making a major push into high performance, with "more than 12 vehicles" under development by a new global team dedicated to racing and high-performance cars.

The new team, called Ford Performance, unifies several regional units devoted to building and racing fast Ford products. It'll be led by Dave Pericak, a Ford executive who knows all about performance: He most recently led development of the all-new 2015 Mustang.

That's good news for fast-car (and fast-truck) fans. But high-performance vehicles aren't typically the ones posting great fuel-economy numbers. Given Ford's recent emphasis on making more fuel-efficient products like the new-for-2015 F-150 pickup, why is Ford now betting big on speed?

Fast cars are fun, but they also make good business sense

Ford executives say that there are several good reasons to boost the company's go-fast efforts -- and some are even supportive of Ford's long-term movement toward greener vehicles.

Reason 1: Sales of performance vehicles are on the rise. Ford says sales of performance vehicles in the U.S. have risen 70% since 2009, and they're up 14% in Europe. In addition, in China, where Ford offers Focus STs imported from the U.S., the high-performance compact has been an important brand-builder for the Blue Oval.

Reason 2: Performance vehicles attract new buyers -- and younger buyers -- to the brand. In the U.S., 65% of those who buy the high-performance ST versions of the Fiesta and Focus are newcomers to the Ford brand, the company says. Many of those buyers become Ford loyalists -- Ford says that more than half of the people who buy one of its performance vehicles go on to buy another Ford. The ST models in particular also draw younger buyers -- Ford says that "millennials" (people born between 1980 and 2000, roughly) buy ST models at twice the rate they buy other Ford products.

Reason 3: Performance cars and racing provide great training and motivation... [Read More]
  32 Replies | 5,388 Views

Ford dropping more than 12 new vehicles on us!

Dec 11, 2014 - 2:35 PM - by STdan
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Ford bringing more global performance vehicles to customers worldwide; more than 12 new performance vehicles through 2020 including Focus RS to be available globally

Ford uniting regional performance engineering and racing teams as one global team under Ford Performance, delivering more new vehicles and parts, more quickly

Ford will deliver more than 12 new performance vehicles for global enthusiasts through 2020, as the company announced today its new global Ford Performance team.

The vehicles include an all-new Focus RS that will be available to customers in major markets around the world for the first time. It is part of Ford's plan to deliver even more performance vehicles, parts and accessories for customers around the world more quickly.

"Ford remains committed to innovation through performance," said Raj Nair, Ford group vice president, Global Product Development. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track."

Focus RS, which builds on a pedigree of driving excellence dating to the first Ford RS in 1968, was last introduced in 2009.

"To earn the RS badge, the vehicle has to be a no-compromise driver's car that can deliver exceptional performance on the track when required while providing excellent every day driving," said Nair.

Focus RS will join Ford's existing performance lineup, including Fiesta ST, Focus ST, Shelby GT350 Mustang and F-150 Raptor.

In addition to pleasing enthusiasts, these vehicles help deliver the company's One Ford plan for profitable growth, product excellence and innovation in every part of its business. Performance vehicle sales are growing around the world with sales up 70 percent in the United States and 14 percent in Europe since 2009.

Ford's ST lineup, for example, is attracting younger buyers who love to drive. In the United States,... [Read More]
  24 Replies | 4,585 Views

Are you sitting down? The Focus RS is coming to the US.

Dec 11, 2014 - 11:48 AM - by NickJ
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Like for real. Like really real. Jake Lingeman, editor of Autoweek, tweeted this morning that it is coming to the US market. I guess he had a little heart to heart with Ford's Mark Fields and got the scoop at the Ford Year End Event.

I don't think I have been this excited in a minute. Finally the USDM will get one of the European Market's proper hot hatches. Rumor has it that the RS will be AWD. I will say again AWD, for some of you, you don't know what that means... Let me explain. All of the wheels on the car will drive. It is this new thing. Pretty D's if you ask me.

The power plant for the US-version RS is under development but it is likely going to be some variant off of the Mustang Ecoboost motor. Exciting times. Lets see when/if this is really real. I would be pumped.

Thoughts, concerns, fits of joy? Add them just below. (Or here because the thread has been raging for hours now: http://www.focusst.org/forum/focus-r...-focus-rs.html)
  145 Replies | 14,955 Views

Holiday Contest Winner Announcement!

Dec 09, 2014 - 9:31 AM - by NickJ
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Winner Winner! Chicken Dinner!

I would like to thank all of you for participating in this year's Holiday Contest! Thanks to each and every one of you for making this year such a fantastic one here on FocusST.org! This community is probably one of the best communities on the internet!

As you can see from the screen capture above, @1Sicgt is the winner of the swag bag of Tanner Foust and FocusST.org goodies. Great work!

Hit me up via PM with your shipping details so that I can get all of this stuff out to you!
  9 Replies | 746 Views

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