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Why Ford Is Making a Big Move Into High Performance?

Dec 23, 2014 - 10:03 AM - by ST2Focus
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By John Rosevear, December 21, 2014

Ford Motor Company said last week that it is making a major push into high performance, with "more than 12 vehicles" under development by a new global team dedicated to racing and high-performance cars.

The new team, called Ford Performance, unifies several regional units devoted to building and racing fast Ford products. It'll be led by Dave Pericak, a Ford executive who knows all about performance: He most recently led development of the all-new 2015 Mustang.

That's good news for fast-car (and fast-truck) fans. But high-performance vehicles aren't typically the ones posting great fuel-economy numbers. Given Ford's recent emphasis on making more fuel-efficient products like the new-for-2015 F-150 pickup, why is Ford now betting big on speed?

Fast cars are fun, but they also make good business sense

Ford executives say that there are several good reasons to boost the company's go-fast efforts -- and some are even supportive of Ford's long-term movement toward greener vehicles.

Reason 1: Sales of performance vehicles are on the rise. Ford says sales of performance vehicles in the U.S. have risen 70% since 2009, and they're up 14% in Europe. In addition, in China, where Ford offers Focus STs imported from the U.S., the high-performance compact has been an important brand-builder for the Blue Oval.

Reason 2: Performance vehicles attract new buyers -- and younger buyers -- to the brand. In the U.S., 65% of those who buy the high-performance ST versions of the Fiesta and Focus are newcomers to the Ford brand, the company says. Many of those buyers become Ford loyalists -- Ford says that more than half of the people who buy one of its performance vehicles go on to buy another Ford. The ST models in particular also draw younger buyers -- Ford says that "millennials" (people born between 1980 and 2000, roughly) buy ST models at twice the rate they buy other Ford products.

Reason 3: Performance cars and racing provide great training and motivation... [Read More]
  32 Replies | 7,408 Views

Ford dropping more than 12 new vehicles on us!

Dec 11, 2014 - 2:35 PM - by STdan
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Ford bringing more global performance vehicles to customers worldwide; more than 12 new performance vehicles through 2020 including Focus RS to be available globally

Ford uniting regional performance engineering and racing teams as one global team under Ford Performance, delivering more new vehicles and parts, more quickly

Ford will deliver more than 12 new performance vehicles for global enthusiasts through 2020, as the company announced today its new global Ford Performance team.

The vehicles include an all-new Focus RS that will be available to customers in major markets around the world for the first time. It is part of Ford's plan to deliver even more performance vehicles, parts and accessories for customers around the world more quickly.

"Ford remains committed to innovation through performance," said Raj Nair, Ford group vice president, Global Product Development. "Our new global Ford Performance team ties together racing, performance vehicles and parts. It will allow us to more quickly introduce products and accessories that meet the needs of customers around the world on-road and on the track."

Focus RS, which builds on a pedigree of driving excellence dating to the first Ford RS in 1968, was last introduced in 2009.

"To earn the RS badge, the vehicle has to be a no-compromise driver's car that can deliver exceptional performance on the track when required while providing excellent every day driving," said Nair.

Focus RS will join Ford's existing performance lineup, including Fiesta ST, Focus ST, Shelby GT350 Mustang and F-150 Raptor.

In addition to pleasing enthusiasts, these vehicles help deliver the company's One Ford plan for profitable growth, product excellence and innovation in every part of its business. Performance vehicle sales are growing around the world with sales up 70 percent in the United States and 14 percent in Europe since 2009.

Ford's ST lineup, for example, is attracting younger buyers who love to drive. In the United States,... [Read More]
  24 Replies | 5,731 Views

Are you sitting down? The Focus RS is coming to the US.

Dec 11, 2014 - 11:48 AM - by NickJ
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Like for real. Like really real. Jake Lingeman, editor of Autoweek, tweeted this morning that it is coming to the US market. I guess he had a little heart to heart with Ford's Mark Fields and got the scoop at the Ford Year End Event.

I don't think I have been this excited in a minute. Finally the USDM will get one of the European Market's proper hot hatches. Rumor has it that the RS will be AWD. I will say again AWD, for some of you, you don't know what that means... Let me explain. All of the wheels on the car will drive. It is this new thing. Pretty D's if you ask me.

The power plant for the US-version RS is under development but it is likely going to be some variant off of the Mustang Ecoboost motor. Exciting times. Lets see when/if this is really real. I would be pumped.

Thoughts, concerns, fits of joy? Add them just below. (Or here because the thread has been raging for hours now:
  145 Replies | 20,090 Views

Holiday Contest Winner Announcement!

Dec 09, 2014 - 9:31 AM - by NickJ
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Winner Winner! Chicken Dinner!

I would like to thank all of you for participating in this year's Holiday Contest! Thanks to each and every one of you for making this year such a fantastic one here on! This community is probably one of the best communities on the internet!

As you can see from the screen capture above, @1Sicgt is the winner of the swag bag of Tanner Foust and goodies. Great work!

Hit me up via PM with your shipping details so that I can get all of this stuff out to you!
  11 Replies | 1,821 Views

Chris Harris Walks Around Ken Block's Mustang

Dec 04, 2014 - 9:16 AM - by NickJ

I know that it is not a Focus ST, and rather it is an 845 horsepower n/a V8, but it is still worth the time out of your day to watch it. The 50th anniversary of the Mustang is upon us in full force with this bit of nostalgic visual and auditory bliss. The "Hoonicorn" as it is being called by people that are paid to make up names for things is pretty stinking awesome!

Chris Harris (if you don't know who that is, you need to reevaluate your life choices) does a full walk around of this incredible machine and speaks of all of the love and care that went into the creation of this axe-murdering deviant that is meant to go around corners with all four corners alight in tire smoke.

Watch the video here: Ken Block's Mustang Broken Down By Chris Harris | Mustang Ecoboost Forum

  4 Replies | 1,220 Views Holiday Contest

Dec 01, 2014 - 3:33 PM - by NickJ

Can you believe that it is December already?! Where has the time gone? All of us here at would like to wish you and yours a happy holiday season, and to do that, we are giving stuff away!

We have all of this stuff going to the winner of the contest:

  • Black T-Shirt (size XL) from our friends at Mesa Thread
  • White Coffee Mug
  • Signed photo of Tanner Foust
  • Black License Plate Frame from out friends at GrimmSpeed
  • Set of Black Tanner Foust Edition Floor Mats for a Focus ST

Not too shabby eh?

Now what do you need to do to be selected as the winner? Since that Christmas shopping season is upon us, how about a little help from you fellow members? What do you have on your shopping list? What do you hope to get? Post up the links to the items on your shopping list, or links to your personal wish list. That is it.

I am not going to say that the quantity of links matters, but the quality certainly does. Post several that just happen to be of high quality, and we might just have a winner on our hands.

Contest will end on December 8th at 4:30 PM CST so get your links posted ASAP! We need time to get this thing in the mail to you and hopefully under your tree by Christmas.*

*We do not, guarantee that the winner will have these products by Dec 25th, but we will certainly try.

**Void where prohibited; No Shirt No Shoes No Service; If burning persists for more than 3 hours consult a physician; Possible side effects include sudden fits of joy, and also death.
  51 Replies | 4,790 Views

The November 2014 Focus ST of the Month Contest Winner is apfeif3!

Dec 01, 2014 - 3:23 PM - by wicked

The November 2014 Focus ST of the Month Contest winner is none other than apfeif3 with this great shot! Congratulations!

Thanks to everyone who participated and submitted an photo and to all those who voted! We'll do this again in a couple of weeks so stay tuned!
  7 Replies | 2,606 Views

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